Call Tracking Predictions for 2015

"What's Next" written on chalkboard
Call tracking has seen some significant changes this year, with one of the most notable being the Google AdWords website call conversions feature. Businesses are placing more stock in phone calls these days, and we don’t see that changing anytime soon.

We polled some of our sales team to see what their predictions are for the future of businesses and how call tracking can meet those needs in 2015. Here’s what they had to say.

Greater Business Flexibility and Employee Accountability

“As technology moves forward, pushed by consumers and businesses desiring greater speed, mobility and functionality, call tracking is likewise evolving.

“Businesses are in greater need of integrative capabilities and also require greater accountability from employees. Thus there's a need for call tracking to push/pull data in conjunction with their CRM tools, track outbound call activity in addition to inbound and become more multi-dimensional by capturing and displaying call metrics in real time.”

— Bart DeCoster

Increased Demand for Call Attribution

“The click-to-call feature on smartphones allows consumers to connect with a business much easier and faster. With the increase of smartphone users, it’ll become necessary for business owners to identify not only who the caller is but what marketing is responsible for those calls. A great call tracking solution will capture the relevant consumer info and also allow the company to monitor the calls, improve the quality of staff and increase the return on their investments.”

— Patrick Adamson

A Continued Need for Website Call Tracking

“Mobile search is giving customers new ways of finding desired websites. This will require businesses to utilize different means of tracking in order to optimize their online advertising budgets.”

— Joy Pershing

What are your predictions about the direction of call tracking in 2015?