As the summer heat intensifies, so do our vacation fantasies. However, it seems the “perfect vacation” varies from person to person; some people love the beach, while others prefer a hike in the mountains.
This got us thinking about how some vacation choices actually resemble some common marketing strategies. What does your perfect vacation say about your marketing strategy?
An Adventure on a
If you love an affordable, adrenaline-filled vacation like visiting Teton Range in Wyoming or the Sierra Nevada in California, you’re an adaptable risk taker. You use your vacation as an opportunity to seek beautiful views, chase an adrenaline rush or find a waterfall at the end of a tough climb. Every decision on your trip is focused on accomplishing something unforgettable.
These tendencies match what is used in the marketing strategy known as growth hacking. Growth hacking requires making informed but risky decisions based on marketing research. Like choosing to enjoy a hiking trail rather than spend a big chunk of change at a resort, growth hacking uses low-cost alternatives to traditional media to achieve growth. Its creative affordability makes it a popular method among startups with tight marketing budgets.
Traditional With a Personal Touch
If a mountain trek doesn’t pique (or shall we say "peak"?) your interest, perhaps you’re among the many loyal fans of Disney World Resort. Despite being a common (and insanely crowded) choice, Disney World makes you feel like you’re personally cared for by offering exceptional service, personalized name badges and trip suggestions based on your family’s preferences. The relationship Disney World builds with its customers is a lead reason for the 70 percent return rate of first-time Disney visitors.
Similar to the personal touches Disney World presents, networking events give your business the opportunity to form lasting relationships with customers. Industry trade shows attract your target market and allow your business to meet with potential customers face to face. These events are an opportunity to identify market trends and gain knowledge of competitors in the market.
A Little Bit of Everything
For the family who needs a versatile vacation that can satisfy the adventure seekers as well as those desiring personalized treatment, a cruise is the usual choice. Cruises have the ability to adapt to the needs of the guests by offering various excursions that appeal to different tastes, like shopping in a local village or rappelling into a cave. The integrated benefits of a cruise make it the perfect vacation for a family that wants it all.
If you appreciate the adaptability of a cruise, you may prefer an integrated marketing strategy as well. You can integrate several techniques such as growth hacking, networking events and search engine optimization so your company will appeal to its target market in a variety of ways. Leveraging the advantages of various marketing strategies also enhances your inbound marketing, attracting customers with meaningful website content and personal relationships.
Whether or not a cruise suits your fancy, an integrated marketing strategy that uses several strong methods to deliver a well-rounded marketing approach can generate qualified leads and strengthen customer relationships.
Which vacation style matches your marketing approach? Let us know by commenting below!