Ever ruin a cake? It's probably not because you were cursed by the confection gods at birth. More than likely, you forgot to follow a few simple baking rules (which this post will fill you in on).
You may be asking yourself, "What does a call tracking company know about baking?"
Well, skeptical reader, believe it or not, baking and call tracking have a lot in common. We'll show you what we mean.
You can't expect good results without using the proper tools. In baking and in call tracking, the quality of your end product is a direct result of the tools you use. It's simple. Ordinary tools produce ordinary results. Extraordinary tools produce extraodinary results.
Baking Best Practice: A standing mixer (or a quality hand mixer) is a must in baking. The power that it provides makes for more thorough mixing, which produces better baked goods.
Call Tracking Best Practice: In business, your best tools are your staff and the customer service they provide. However, your staff can become liabilities if they're not engaging in high-quality phone service. Potential customers will very likely (78 percent of the time, according to an American Express survey) take their business elsewhere because of poor customer service. Check out our 8 Tips for Maintaining Customer Loyalty to help your business provide awesome service. Then, after training your staff on our tips, do some follow-up call recording.
Both Should Include Top-Quality Ingredients
Ever heard the saying "You get what you pay for?" Well, when it comes to baking and call tracking, it's true. Whatever you put into your recipes, whether in your cake or in your lead management, people can tell if it's not high quality.
Baking Best Practice: Never skimp on the quality of your ingredients for the sake of price or convenience. For example, to properly bake a chocolate cake, you need high-quality cocoa powder (use the cheap stuff and your cake will suffer).
Call Tracking Best Practice: To properly track your calls, you should employ solutions that do more than just tell you the source of a call. Special features such as call recording software and RESCUE call review services can help you determine if your staff is properly handling calls.
Both Need the Correct Measurement of Ingredients
Now that you have high-quality ingredients at your disposal, you should know it won't do you much good if you don't measure them out correctly. A "pinch of this and a pinch of that" mentality is great for an expert baker, but for our purposes, let's stick to getting it right a few times before we go off-road.
Baking Best Practice: You shouldn't just pour random amounts of flour, eggs and milk into a bowl and expect to get a beautiful cake. You have to correctly measure your ingredients using measuring cups.
Call Tracking Best Practice: Using various tracking solutions is pointless if you're not measuring the data. Using a reporting tool like MyDASH allows you to create a dashboard to view up to five reports at once. By measuring the solutions (or ingredients) your lead management (or baking) will be much more successful.
Ready to get cooking? You can learn more tips here on choosing the right lead management provider. (For baking tips, please consult an actual chef.)