Twitter recently updated its Twitter Card options with an exciting new marketing-centric option — the Lead Generation Card!
This new type of Twitter Card allows marketers to collect leads directly from within a tweet. Instead of the standard 140-character limit, you can use 240 characters (which include the tweet, description and call to action) to create your Card.
To respond to your tweet, users don't have to fill out a time-consuming form because their information is directly gathered from Twitter. They simply click the call to action button within the tweet and securely send their information (username and email) to you.
Twitter's advertising blog gives us a great example of how the new cards will look:
Check out how to make a Lead Generation Card here.