Are You Complying With the DNC Registry?

In 2016, there were a whopping 226 million active registrations with the National Do Not Call (DNC) registry. That's millions of people who are desperate to avoid telemarketing calls!

When it comes to the DNC registry, the Federal Trade Commission (FTC) doesn't play around. In 2017, it successfully went after Dish Network for calling millions of people on the registry, resulting in a $168 million penalty.

If you make sales calls daily at your business, it's crucial that you avoid calling anyone on the DNC registry. What can you do to help your company avoid the costly consequences of calling people who don't want to be called?

Do Not Call or Do Not Care?

Like most businesses, you're constantly trying to grow your database of prospects, right? After all, you have to have prospects to get more customers. Unfortunately, many companies are taking a quantity over quality approach. The FTC reports that some businesses will try to get around the DNC list by purchasing "lists of customers' phone numbers from companies that falsely claim those customers had given written consent to get sales calls." It's evident that these businesses do know about the DNC list they just don't care about abiding by it.

How did you get the phone numbers for the contacts on your prospect list? Did they openly share their information with you via a phone call, tradeshow, landing page form, marketing event, etc.? If so, you have no need to worry. Calling people that have given you permission to do so is completely legal. But are you absolutely sure you don't have numbers from the DNC registry in your database?

Automatically Scan Calls Against the DNC List

Calling potential prospects without a reliable method for cross-referencing them against the DNC registry is like playing a game of Minesweeper. Sure, there might be some strategy behind it, but for the most part, you're aimlessly clicking buttons and hoping you don't hit a mine to end the game.

What if there were a way to call prospects and gain new customers without the hidden mines? Oh wait, there is! Some call tracking solutions are capable of automatically scanning numbers against the DNC registry. Just catching a flag on one call could save your business $40,654 in fines!

Interested in knowing more about the Do Not Call list? Check out the infographic "The History of the Do Not Call List" for an overview.

Combining Digital and Newspaper Ads to Broaden Your Reach With Millennials

Dog delivering newspapers
You've probably noticed that articles about millennials are taking over the news and internet. From "Millenials Are Not Motivated by Avocado Toast" to "Why Millennials Are the Worst Drivers in America," the internet is chock-full of things to say about this generation.

One headline you won't be able to find is "A Surefire Way to Increase Brand Awareness With Millennials." Being the largest demographic group in the U.S. and consisting of over 80 million people, millennials will have a colossal spending power of $1.4 trillion by 2020. That's a lot of potential revenue to gain from loyal customers.

How can your organization stand out amongst all the rest? After doing some research, we have a few tips.

Hot off the Press... and the Smartphone? How Millennials Read the News

How exactly are millennials getting their news?

You guessed it. This survey found that 75 percent of millennials are utilizing their smartphones to access news channels. Because we know Americans check their phones every 12 minutes, this isn't surprising.

What is surprising is that Vividata has found that a whopping 88 percent of millennials still read newspapers and magazines. The VP of consumer marketing for the New Yorker even said, "Millennials are choosing print overwhelmingly, or digital and print." To broaden your reach with millennials, your business should invest in ad space on both paid news sites and newspapers.

When using print, one of the best ways to call prospects to action is by placing a coupon or incentive on the ad, along with a URL to drive leads to your website and a local number to build credibility and drive calls. Specify a timeline to invoke a sense of urgency. To track online-to-offline conversions, Dynamic Number Insertion (DNI) can help you identify what keyword prospects searched for before they called you.

Make sure your online ads correspond with your print ads. If one channel is not driving as much ROI as another, evaluate which ads brought in your most valuable leads and adjust your ad campaigns.

Millennials Are Willing to Pay Extra! Extra! (Read All About It)

Believe it or not, 18- to 34-year-olds are willing to pay extra for print news or an online subscription to a news source. They're also willing to pay extra for a product or service from a company that offers a high-quality experience.

What steps are you taking to guarantee the best customer experiences for those interacting with your agents on the phone? Are you certain that inbound calls are being handled in the most effective way possible? By implementing call monitoring, you can save any missed customer service opportunities with real-time recordings and documented response rates. Not only will you know which advertisements worked via call attribution, but your customer service will also be top notch when phones start ringing off the hook.

Interested in hearing more about integrated marketing approaches? Check out "Direct Mail vs. Email: Which Channel Should You Focus on in 2018?"

Don't Neglect Your Health in the New Year!

With the New Year upon us and winter in full swing, it's important to take care of your business — but that doesn't mean you should overlook taking care of yourself. We often get so caught up with work that we neglect things like fitness, a balanced diet and maintaining healthy skin. During the warm weather season, it's easy to remember to take care of your skin, but in the wintertime, we sometimes forget while we stay bundled in our sweaters, scarves and mittens.

Woman in beanie and scarfHere are some skin care tips for winter from the American Academy of Dermatology, courtesy of Baylor Scott & White Health.

Take Shorter Showers

Long, hot showers can strip skin of its natural oils and dry it out.  Limit your time to five or 10 minutes and avoid using overly hot water.

Moisturize While Wet

Moisturizers work by trapping moisture in your skin, so be sure to apply it immediately after toweling off, while skin is still damp.

Opt for Ointments and Creams

They’re more effective than lotions at keeping skin moisturized.  Pick products with ingredients such as olive, mineral or jojoba oils; shea butter; glycerin; hyaluronic acid; and petrolatum.

Avoid Harsh Ingredients 

Steer clear of anything that can irritate dry skin, such as deodorant soaps and products that contain alcohol or fragrances.  Consider switching to hypoallergenic laundry detergents, which generally don’t have chemicals that can aggravate skin.

For more information and some myths and tips about dressing for winter, visit

Wishing everyone a happy and prosperous new year!

Direct Mail vs. Email: Which Channel Should You Focus on in 2018?

Person viewing marketing analytics on mobile devices
With the New Year now here, it's the perfect time to plan ahead for an effective new campaign this year. Take a step back and re-evaluate which marketing channels are giving you the most bang for your buck.

Harvard Business School finds the most effective advertising strategies combine multiple advertising channels to reach a larger audience. Fifty-one percent of consumers specifically prefer companies to communicate with them using a combination of mail and email. Knowing how and when to use direct mail or email will be crucial to your success in 2018.

Direct Mail

People are already speculating about technological advances this year: advanced self-driving vehicles, augmented reality and robots that are eerily similar to humans. With our increasingly technological world, why would marketers take a step back by continuing to send direct mail pieces?

In this digital era, it may be hard to believe, but 79 percent of consumers will act on direct mail immediately. Furthermore, for every 5,000 targeted customers, direct mail receives 175 responses.

Advertisers use direct mail for a number of reasons:

  • It’s Targeted — Direct mail pieces are the only way to accurately reach the demographics of your specified market. After you’ve analyzed who you’re trying to reach, you can easily target that demographic within specific ZIP codes, but that’s not so easy with radio or TV.
  • It’s Cost Effective — You save time and money by creating a strict target market and sticking to it. The majority of your advertising dollars will be well spent with this approach because while email is significantly cheaper at first glance, the cost per sale is much cheaper with direct mail.
  • It’s MeasurableUSPS has Intelligent Mail Barcodes, so marketers can track every piece they send out to prospects. Another way to easily see which campaigns are successful is to place a unique toll-free number (TFN) on the direct mail piece and track the number of phone calls it generates.

Not everyone will respond well to receiving direct mail, but with all the benefits, it’s worth a shot!


By the time you finish reading this article, you’ll probably have an email waiting for you in your inbox. With 269 billion emails circulating daily, email is definitely not dead — that number is only increasing. How can you benefit from using this channel?
  • It’s Inexpensive — For every dollar marketers spend on it, email marketing generates $38 in ROI, which is the highest conversion rate across all channels. If you don’t use email, your bottom line could be negatively impacted.
  • It’s Easily Accessible — On average, Americans check their phone every 12 minutes, and 91 percent of them check their email every day. It’s one of the easiest ways to deliver your message to your prospect.
  • It’s Measurable — Email is easily tracked, and email marketing platforms have granular analytics to help you fine-tune your email marketing strategy. To drive and track offline response rates, you can add a Click To Talk button to your emails.

Email is clearly here to stay, but to maximize your reach, be sure to combine it with direct mail and other channels.

Integrated, Multi-Channel Marketing

After discussing only two of numerous options for marketing channels, it’s clear why these specific mediums will continue to be beneficial to your 2018 plans. Using direct mail and email together — and monitoring your results with call tracking — strengthens the effectiveness of your marketing. Plus, 72 percent of consumers want an integrated marketing approach.

How do you plan on achieving a successfully integrated marketing campaign for 2018?