As we sit at our desks sipping on our lattes, it’s easy to see some similarities between these drinks and our marketing practices. So what beverage describes your marketing?
Multichannel marketing is the Caramel Macchiato. This practice demands the use of several platforms to reach consumers, but you have to convey one cohesive message. That’s not the easiest task, considering every marketing medium has a different audience. But, like a Starbucks barista, by using the right ingredients and best practices, you can achieve one great drink — er, campaign.
White Chocolate Mocha Latte
What kinds of treats, you ask? Take a look at Google. You may not realize it, but almost every time you visit Google’s home page, you see its marketing. The Google Doodles (especially the interactive ones) are there to differentiate Google from its competitors. These doodle treats inspire brand loyalty — just like that delicious White Mocha.
Ah, the bold, the original: the Caffé Americano. It’s straightforward and simple; it doesn’t need any sugar or flavored syrup to grab attention and cause a stir (pun intended). Sometimes people just want to see your product in its simplest form. But just because you don’t add anything extra doesn’t mean it’s boring.
In fact, one of the greatest campaigns of all time (“A Diamond Is Forever” by De Beers) doesn’t have any bells or whistles — just diamonds. De Beers made a bold move by showcasing its product for exactly what it is, and it worked. If you follow in De Beers’ footsteps and boldly display your product with no distractions, call yourself a Caffé Americano.
Now that you know what type of coffee your marketing is, check out this infographic to learn what type of coffee you are as a person.