Look to the Stars to Boost Your Marketing

Moon footprint
When Neil Armstrong took one small step on the moon on July 20, 1969, marketers everywhere had already taken a giant leap at trying to  capitalize on the era's space craze. From all-purpose cleaners to cars, companies couldn't resist tying their products to astronauts, rocket ships and the cosmos.

While the volume of astronomical advertising has waned over the years, the 46th anniversary of the Apollo 11 landing on the moon got us thinking about some of the more recent space-themed marketing campaigns that reignited our interest.

Angry Birds FROM SPACE


You already know we're big fans of Angry Birds, and we fell in love with it all over again in 2012 when Rovio Entertainment announced a space-themed sequel by way of a video broadcast from the International Space Station (ISS). During the broadcast, flight engineer Don Pettit used the new Angry Birds Space game to explain the physics of space and demonstrate the effects of zero gravity with a plush Angry Birds toy and an improvised catapult.

The campaign highlighted the interaction between NASA engineers and Rovio to make the space physics of the game as realistic as possible. The video from the ISS was a unique way to announce the game and definitely got every excited for the game's sequel.

Houston, the Cadillac Has Landed


Only 12 men have ever stepped foot on the moon, starting with Neil Armstrong and Buzz Aldrin, but how would you like to get there in your car? Cadillac aimed to spark imaginations with its moon commercial for the 2014 CTS in which the car is heading toward a shockingly large moon on the horizon. As vintage radio transmissions play in the background, the child in the backseat imagines the Cadillac as a spaceship on its way to the moon.

Cadillac hit all the right notes with the child in all of us. Many of us grew up playing with toy space shuttles and Apollo rockets and have been patiently waiting for an easier way to get to the moon. While the CTS might not be up to the task in reality, the commercial gave our imaginations a boost. If only space travel were as simple.

Kia Answers Age-Old Question


Did you know babies come from space? And not just human babies — adorable elephant babies, tiger cubs and puppies too! We didn't know that until Kia brought us the far-off planet of Babylandia in a commercial for the 2013 Sorento. In the commercial, a bewildered father tries to explain to his young son where babies come from and paints a pretty amazing picture of Babylandia.

Space has long captured the imagination of humans. Obviously babies don't come from space, but this commercial is all about letting your imagination run wild. The quest to discover what's out there has driven space exploration from the get-go. Kia makes us want to explore the planets and discover the unknown. Plus, who doesn't love seeing adorable critters in space suits?

Have a hankering for some more space adventures? Read about skydiver spacediver Felix Baumgartner in our post "Take Your Marketing to New Heights."

[INFOGRAPHIC] 8 Strategic Steps to Improve Digital Marketing Results

Quiz time! What type of customer will pay four times more than other customers?

Give up? OK, we’ll tell you: consumers connected with a multi-channel approach. To get the most bang for your digital marketing buck, integrate display, mobile, social and video marketing into your marketing strategy.

Check out the below infographic by Digital Marketing Philippines for more tips on improving your digital marketing results.

8 Strategic Steps to Improve Digital Marketing Results (Infographic) - An Infographic from Digital Marketing Philippines

[INFOGRAPHIC] How to Not Be Awkward on the Phone

"So, um, hi. I, uh… was thinking, and there's this thing I want to tell you about. It's this thing that... Yeah."

Ever had a phone conversation that went something like this? We get that not everyone is a pro on the phone. But just because talking to someone you can't see over a receiver isn't your thing doesn't mean you can’t have a positive, professional and (dare we say it?) understandable phone conversation.

To avoid sounding awkward on the phone, follow the tips in this infographic the folks at Expert Market put together.

How to Not Be Awkward on the Phone

Make Your Marketing Light up the Sky This Fourth of July

Last Fourth of July we taught you how to grill a mouthwatering steak to perfection and threw in some marketing lessons too. Why stop there when there are so many great lessons learned from this land-of-the-free celebration? This time we're talking about the main event: the fireworks show. By following these simple steps, your marketing campaign is sure to light up the sky.

Plan, Plan, Plan


There's a lot more to fireworks shows than crackling lights and pretty skies. Shows must be strategically planned, from the fuse alignment to the variation of fireworks. No one wants to send off all their Willows and Chrysanthemums at the same time!

The same planning strategies apply to marketing. Sit down and organize your campaign from beginning to end. This approach allows you to continually build on each campaign and guarantees that your main campaigns launch at the right times.

Set Them off in Increments


Whether you're spending $150 or $15,000 on fireworks, you want every single one of them seen and appreciated without boring your viewers. Lighting them off in increments allows viewers to beg for more and keeps their full attention. What better goal for a marketing campaign?

Marketers should focus on grabbing prospects' attention and keeping it for the rest of the show, er… campaign. By utilizing social media, mobile and email marketing, you can market products at different times using a variety of resources.

Check out these marketing strategies for tips on how to win over customers with strategically timed advertisements.

Wait for the Explosion


Zizzzz-phhht! POW! Have you ever noticed the whimper fireworks give off as they rise and explode into something beautiful? That’s the sound a rockin' marketing campaign makes. The work leading up to a release can be exhausting and feel unrewarding, but when you catch yourself feeling like your campaign is off to a slow start, keep going and wait for your time to shine.

Don’t Forget the Grand Finale


Just like Katy Perry’s hit song "Firework" advises, you've gotta "show them what you're worth/make 'em go, 'Oh, oh, oh.'" (You're welcome for getting that one stuck in your head all day.)

The grand finale to your campaign is like the end of a fireworks show. Everyone will talk about it, and they'll have high expectations for the next one. These last impressions are important and will leave your customer satisfied and smiling.

Looking for more activities to enjoy this summer? Brush up your golf skills while you learn how to hit a hole in one with your marketing.