How to Be Prepared for Missed Holiday Calls

Office phone
Christmas is quickly approaching, and we know what's haunting your dreams. Well, aside from a dry turkey and your visiting in-laws. No, what's really keeping you up at night is the thought of a telephone ringing in an empty office. Is it a disgruntled customer? Is it a new lead? Will they call back when you reopen on Monday?

The holidays can be a hectic time for anybody but don't let the activity on your phones be a  distraction as you spend time with friends and family. Here are a couple tips for helping you rest easy so you can enjoy the holiday.

Know How to Respond (When You Get Back)

We get it. It's Christmas Day. You just got the fire lit. Cousin Jimmy is anxious to relive his Southwest Tech State glory days playing football in the backyard. Why would you want to be worried about work when you could be enjoying the time off? Having a call tracking software can help you rest easy while you're home.

If you want to wait to respond to that ringing phone when you're open for business again, be sure you use a call tracking software that allows you to easily manage missed and after-hours calls. The software should catch caller information, letting you know what number they dialed and if they're an existing customer. This way when you return, you can quickly manage the missed calls your company received while it was closed.

If You Can't Wait, There's an App for That

If playing football with way-too-excited-to-tackle-family-members Jimmy has you reaching for your smartphone, you can do more than play Candy Crush while you're hiding out in the back room. Your call tracking software should have a mobile app that gives you all the same features on the go that you would have at the desk.

The mobile app should give you the ability to manage missed and after-hours calls right from your smartphone. Looking at the info captured from a missed call can help you understand what kinds of calls are coming in during the holiday break and help you prioritize the various calls. If you really want to be able to respond on the fly, have your office's calls redirect to your smartphone. Then you won't be playing catch up on Monday.

Now we know Jimmy is probably still begging you to go play football in the backyard. If you need some marketing-centric tips on a good football strategy, check out our post "What the Gridiron Can Teach Us About Marketing."

May the Force Be With Your Marketing

Obi-Wan Kenobi
Image courtesy Lucasfilm
If you didn’t know a new Star Wars movie is releasing in theaters this week, then you might have been living in a cave on Tatooine for the last few years. Even though Disney has been taking it relatively easy on the direct marketing of its shiny new franchise, it would be quite the challenge to avoid hearing about the newest chapter of the galactic saga.

We’ve been preparing our Jedi robes and Stormtrooper armor for the big premiere, and that got us thinking about some things we as marketers can learn from some of the original Star Wars characters. Whether you want your campaign to be wise and calculating like Obi-Wan Kenobi or brash and wild like Han Solo, we have some tips for using the Force when it comes to your marketing.

Han Solo

This scruffy-looking smuggler might not be especially charming, but he certainly has some suave characteristics. His bravado frequently puts him in tricky situations — whether he’s dodging bounty hunters or trying to earn Princess Leia’s affection — but he always finds a way to meet his goals.

Han Solo is like your unconventional marketing campaigns that might not always make sense at first but work out in the end. Take for example Old Spice’s “The Man Your Man Could Smell Like” campaign. The commercials can be a bit weird, but Old Spice connected with consumers like never before because of the buzz they created. There’s always an element of risk when you do something different but there’s something lovable about those wild ideas. And when they work, they can steal the show.

Obi-Wan Kenobi

Like we said before, Obi-Wan is wise and calculating. In many ways he is the anti-Han Solo in that every decision he makes is carefully calculated. Even when he finds himself in trouble (like when he crossed lightsabers with Darth Vader in “A New Hope”) he knows the incident will serve a purpose. In the aforementioned case, he gave Han Solo and the gang time to escape, which ultimately led to the successful destruction of a deadly space station.

Making wise decisions like Obi-Wan when it comes to your marketing campaigns is a crucial part of finding success. While Obi-Wan had the Force to help guide him, you can use TFNs to track the effectiveness of your campaigns or analytics tools that track online to offline conversions so you know what campaigns are working. That knowledge can help you make wise decisions when it comes to planning future campaigns.

Princess Leia

The first movie’s damsel in distress might seem to be just that on the surface, but it became clear that she’s not afraid to get her hands dirty in the other films of the original trilogy. Leia provided leadership during the Imperial invasion of Hoth in “Empire Strikes Back” and donned a disguise in “Return of the Jedi” in an attempt to save Han Solo from Jabba the Hutt. She might be royalty, but she’s a spunky woman that gets things done.

We’re not saying your campaigns are in distress. Our point is that you can’t sit back and just expect to have great marketing success just because you had success in the past. Sometimes you’ll have to dive in and get your hands dirty with a new strategy that goes against the grain. T-Mobile’s "Un-Carrier" campaign is a perfect example of that. T-Mobile was an established cellular service provider but was losing market share before it shook things up with its campaign in 2013. They quickly became a major player in the market again and are still having success with the strategy change.

Does the new Star Wars movie have you feeling nostalgic? Check out our post “What These Digital Heroes Can Teach Us About Digital Marketing” to get another dose of your childhood.