If the phrase "fantasy baseball" conjures up images of nerds sitting around a table, pouring over statistics and box scores, you should know that things have changed a little bit in the last decade. Well, maybe there are still a few nerds. But just as fantasy baseball has evolved over the years, so has call tracking and its respective analytics. Here are some helpful tips for winning customers and your fantasy league this season.
Know Your Team's Value
Many fantasy baseball leagues use an auction-style draft for filling teams where participants bid on specific players. The value of a player is entirely up to participants, but over-valuing a player who doesn't perform well can be a bust for your entire season. To avoid a flop, you can use projections based on mock drafts to know how much you should spend on draft day.
Just as you need to know a player's value when you're making plans for your team, a call tracking application can let you know which of your marketing campaigns are providing the greatest return on your investment. This will help you determine what campaigns to invest more in and which ones you should send to the bench.
Take Statistics to a New Level
In the early days of fantasy baseball, all you needed for a solid team were strong performers in the five most common statistical categories. While traditional metrics, such as batting average and earned run average, are still around to grade teams, advanced analytics of today can provide even further insight, offering information on everything from the quality of a trade proposal to the predicted performance of a player.
Much how advanced analytics can boost your fantasy team, you can go beyond the basics in developing your campaigns with an analytics tool that tracks online to offline conversions down to the keyword or ad source. The ability to track these conversions can increase your search engine marketing effectiveness and easily allow you to track your ROI.
Track on the Go
Whether it's swapping pitchers in and out of your lineup or grabbing a no-name player who's crushing the ball off the waiver wire, the ability to make changes to your team from a mobile device has changed the way people play fantasy baseball.
Using a mobile app that ties into your call tracking program can give you immediate access to what's happening on your company's phones even while you're out of the office. Track calls, receive missed call alerts and follow up with your team while you're on the go to make sure you're never dropping the ball.
To learn more about how call tracking can get you more wins, check out this blog post.