Did you know that 46 percent of web users turn to social media when making a purchase? With this being the case, it might be a place you want to start marketing. But you can't pull the trigger without weighing the pros and cons.
Fortunately the folks over at Outmarket have put together this infographic to show the benefits and downfalls of social media marketing so you can decide if it's a good fit for your business.
If you've settled on starting up social media marketing, check out the predicted trends for 2015 as a starting point!