How March Madness Can Prepare You for Marketing Madness

It’s a basketball fan’s favorite time of year: March Madness is right around the corner! Selection Sunday is March 15 and the tournament is already creating literal madness over who will be the number 1 seeds after so many teams have had great seasons.

basketball players clamoring over ball near net
Just like the tournament committee has to decide which teams deserve the highest seeds, your prospects have to decide which companies rank highest in their minds. Here are a few tips you can take from the true NCAA contenders to make sure you’re the best in your consumers’ minds.

Fill Your Roster with Strong Players

It’s no secret that the best teams are made up of the best basketball players. Just take a look at The University of Kentucky and Duke University, who consistently bring in great players that propel them to the top of the rankings.

Your business is only as good as its employees, so you want to fill your positions with strong, qualified candidates. Once you have a dynamic roster, make sure your employees are always providing exceptional customer service. Use a call recording tool to evaluate their phone conversations each month to make sure they’re performing up to your standards.

Always Prepare a Game Plan

No team wins without strategies. Coaches plan for days or weeks to come up with plans for each individual game. Without one, a team would have a hard time winning enough games to earn a high seed.

You need to have that mindset in business, too. You can’t win over consumers without trying. If you don’t have a marketing strategy for each of your campaigns, consumers won’t know what your brand stands for — much less what your company does.

Keep Your Win-Loss Ratio High

The March Madness tournament committee isn’t going to attribute a number 1 seed to a team with a sub-par record. You need to obtain a high win-loss ratio to earn a high seed. The same is true in business: You have to keep a good ratio to rank high in consumers’ minds.

Nowadays, the easiest and quickest way for a consumer to find the right company is to do research online. A staggering 90 percent of consumers trust online reviews before making a purchase, which means you need to make sure you have considerably more positive reviews than negative ones. For some tips on how to trim down the negative reviews, check out this post.

Follow these steps and you’ll be on your way to cutting down the nets.