Our Top Posts From 2014

What do yoga,  pirates and “Modern Family” have in common? (Hint: Don’t count on pirate yogis appearing on TV anytime soon.) These are just a few of the topics and themes that popped up on our blog in 2014. 
We had a lot of fun with our blog (can you tell?). 

But our blog isn’t about what we like. It’s all about you, our readers. So we did a little research and put together a list of the posts you liked the most. 

Here are five of our most popular posts:

Five Ways to Get the Best Bang for Your Marketing Buck

In this post, we offer practical advice for making your marketing dollars go further by using the right tools and treating people right. The post has some awesome tips, but we think the real reason it shot to the top is because of this gem: “Toll-free numbers (TFNs) can be the Robin to your Batman if you let them.”

Google AdWords or Call Tracking Vendor? The Best Source for Website Call Conversion Data 

True to form, Google shook up the marketing world last year. In August, Google brought website call conversions to AdWords, giving advertisers the ability to attribute phone calls to pay-per-click ads. Thing is, sometimes you just gotta go with a call tracking provider. We explain why in this post. 

How to Use Call Tracking to Limit Negative Yelp Reviews

People love to rat out businesses’ bad behavior on Yelp. And consumers listen — bad reviews can and will turn future customers away. Believe it or not, though, call tracking can help you cut down on bad reviews before they happen. People flocked to our blog to find out how.

Q&A: Joy Pershing on Using Local Numbers

We handed the reigns over to one of our account managers for this post. Readers loved what she had to say about local marketing. 

The Right Way to Use Retargeting

We’ve all been victim to creepy retargeting. Nobody wants to be “that guy” who makes their customers feel stalked, so people were all about learning how to retarget the right way.

What was one of your favorite posts from 2014? Is there anything you want us to write about in 2015? Let us know in the comments!