How Marketing Is Like Yoga

Marketing and yoga are both art forms that you can only improve with practice. You can’t exactly achieve perfection in either, but the more experience you gain, the closer you’ll get.

Near perfection doesn’t come instantly, though. In both marketing and yoga, you have to be patient, persistent and determined to reach the advanced levels. Here are a few other qualities you’ll need to be successful in these professions.

You need to build up your strength.


Eka Hasta Bhujasana
Photo by Samantha Karam
Sure, you might be able to bend your arms and put your legs in the right yoga position, but can you lift your body weight off the ground? It’s harder than it looks, so you have to be patient enough to build up the strength before you can do Eka Hasta Bhujasana (pictured left).

In marketing, you don't instantly start out as the strongest brand. Most brands have to work to build up brand recognition to gain strength over time. But you have to be willing to consistently work hard to strengthen your brand by delivering a steady brand message. Only then will you reach the level of Apple, Microsoft, Google, etc.

You have to find your balance.

Parsva Bakasana
Photo by Samantha Karam

When the majority of your body weight is unevenly distributed in Parsva Bakasana (pictured right), it’s tough to find your balance. But with a few tweaks here and there, you can figure out where to use more strength and find balance in the pose.

When you’re creating a new marketing campaign with a kick of humor, spice or anything different, you have to know how to balance it out with normalcy. If a campaign is too wacky, it’ll end up unsuccessful, like these flopped campaigns.

Eka Pada Koundinyasana
Photo by Samantha Karam

You’ve gotta be flexible.


Have you ever tried doing Eka Pada Koundinyasana (pictured left)? It ain’t easy. If you’re strong, you can probably find the balance to hold up your body weight. But without flexibility, you won’t get those legs straight.

The same is true in your marketing. When new trends come along, you have to be flexible enough to roll with the changes and adjust campaigns to stay current. If you’re not flexible, your campaigns will be stiff, and nobody wants to see a rigid marketing campaign.

So what are you waiting for? Get on your mat and bust out some awesome marketing campaigns!