We’ve already talked about some of the best
Halloween ads of 2013, but this year we’ve seen even more
eye-catching ads. Whether creepy, funny or downright scary, these ads
capitalize on the hype surrounding Halloween and teach marketers some valuable
advertising lessons.

Sharpies In Disguise
Not only does this ad feature
Sharpie permanent markers adorably dressed up with other pen caps as “masks,”
but it also gives Sharpie a chance to remind consumers of the array of products
it offers.
One marker is wearing a cap from a Sharpie highlighter while
another is wearing a Sharpie pen cap. This Halloween ad makes readers laugh and
reinforces brand recognition.
This ad highlights
the product while celebrating the spookiness of the holiday. Scary stories are
closely associated with Halloween, and what better way to tell a scary story
than with a flashlight under your face? Who doesn’t love that creepy, skull-ish look?
Although it’s probably not a flashlight’s intended
use, Maglite's cheeky acknowledgement of the product’s potential encourages
everyone to get a little spooky for Halloween and gets Maglite’s name consumers to remind them that flashlights have brands, too.
This
ad isn’t directly selling a product, and yet it still stands out among
Halloween ads. The STP Motor Oil ad cleverly features a witch’s broom left in a
parking spot with some oil on the pavement.
This ad is all about celebrating Halloween. The company logo
only takes up a small corner of the ad, rather than being the center of attention. This season of advertising is all about
standing out and entertaining audiences. If your company can achieve that, you
can live in your customers’ minds forever.
This Halloween, whether you’re spooky, humorous or clever, participate in the seasonal marketing to stick
out in consumers’ minds.