This Autumn, Plan Ahead for Winter Marketing

Fall leaves with winter snow
Fall is here! While for everyone else this time means enjoying the changing leaves, rushing back to school and consuming pumpkin in every way possible, you’re already thinking of jingle bells and cranberry sauce. That’s because, as marketers, we have to plan ahead. Your marketing team should be thinking about the holiday season to come.

The winter season is when the biggest promotions and the most shopping occur. In fact, consumers spend $37.2 billion in online purchases alone during November and December. In order to get some of that money headed toward your business, you need to start preparing now. Here are some ideas for what you can do for your seasonal marketing.

Create a Unique Promotion

We’re all familiar with the Starbucks seasonal items like the Pumpkin Spice Latte (PSL) or the Peppermint Mocha. People go crazy over those drinks and buy them by the millions. (Last year Starbucks passed the 200 million mark for with its famous PSL.)

Those are some pretty impressive numbers, but is the flavoring really that great? Or are these sales the result of some fantastic marketing? Starbucks is implying scarcity by only offering certain drinks during certain seasons. The “get them while they last” mentality drives customers to the coffee shop in droves.

Drawing from Starbucks’ example, you can use seasonal marketing to increase sales at your business. Even if the product you’re offering doesn’t relate to the winter season itself, you can associate special winter sales with your product so customers will be sure to rush in.

Prepare Your Media

Google is famous for its doodles, illustrated variations of their famous logo that celebrate seasons, holidays, events or people. Whenever a new doodle is introduced, it always makes headlines, even though it only lasts for a day.

Take a page from Google’s book and let doodles inspire your holiday marketing. Decorate your website with some holiday-themed graphics, for example. This could be as simple as adding some snow to the top of your logo.

You might also want to create seasonal imagery on your social media websites. Add a Santa hat to your Twitter avatar or change your Facebook cover photo to a scenic winter wonderland. These small changes can go a long way in your social media marketing.

Send Greeting Cards

Once you have your seasonal promotions set up and your winter graphics are all prepared, let your customers know that you like to get festive. Sending out greeting cards, either physical or virtual, is a tried-and-true way to show your holiday spirit to your customers.

Like other seasonal items, holiday cards need to be planned out ahead of time. From creating the graphics to finding the perfect wording to printing out the actual cards, this process will take some time. And it doesn’t stop there! The best way to personalize those cards is to hand sign them. That way, your customers won’t feel they’re getting a card from a robot corporation but from an individual.

And to track what kind of return on investment you’re getting from these cards, make sure you include a unique toll-free number with your company info. That way, when you get calls from your greeting cards, you’ll know where they came from and know your investment paid off.

For more help in planning your holiday marketing strategy, check out these tips for B2B email marketing during the holidays.