Let Your Marketing Tools Work for You on Labor Day

Labor Day, celebrated the first Monday in September, is a tribute to the contribution workers have made to the prosperity of the country and is joyously welcomed by many with the day off! While some may celebrate with rest and relaxation, others may spend their time shopping. 
Man and dog sleeping in
Here are some tips on how to keep your customers from feeling neglected while you're out of the office.

Leave a Message

If you're going to be closed for Labor Day, give your customers a heads up at least 24 hours in advance. You can send out a friendly reminder email or, if you want to use a more personalized approach, you can use automated voicemail broadcast messages to reach your entire customer base.

Voicemail broadcasting tools are not just handy for informing your customers about your holiday hours. You can also use them to remind customers about appointments and maintenance updates or simply to thank them for their business. It's a convenient, noninvasive way to encourage customer engagement with your company (it'll save you a lot of time too!).

Schedule Your Content

When people have a day off, they're likely to browse the web watching videos, reading blogs or listening to podcasts. Take advantage of your consumers' free time and prepare content ahead of time to release on Labor Day.

Before you leave the office for your long weekend, schedule the exact time you want your content to be released. With a click of a button, you've made a smart marketing move that will keep consumers engaged while you're snoozing away.

Forward Your Calls

In today's world, people expect immediate information and service 24/7. So whether it's a holiday or your lunch break, missing calls is a huge downfall for your business. To avoid neglecting your customers when you're out of the office, try call forwarding. This tool allows you to redirect the calls that come through your business to your cell.

When it's not ideal to route calls directly to your cell, consider sending them to a prerecorded message. This message will inform your callers of why you are out of the office and when you'll be able to return their call. You'll receive an email notification when the caller leaves a voicemail, so you can choose to return urgent calls.

Marketing is a fast-paced industry with consumers who demand information when your resources spark their interest. But if planned for properly, you can enjoy your Labor Day weekend while your marketing tools keep working.

Need something to pass the time on your day off? Check out this post on getting the most out of your marketing budget.