How Long Do Tweets Take to Make?

According to the Huffington Post, 77 percent of Fortune 500 companies are currently active on Twitter. That's probably due to the fact that this social media giant helps businesses engage directly with potential customers and keep their followers up to date on relevant events. To get the most out of your business’s Twitter account, your team will need to invest some time in crafting the perfect tweets.

But how do you know how much time to spend on a single tweet? Take a look at our tweet timeline to see how different types of messages take different amounts of time and bring in varying social engagement.

Who's Calling Tweet Timeline


Planning procedures, depth of content and timeliness will all vary depending on the type of tweet you're crafting. As we break down each tweet on the spectrum, you can better understand how much time to invest in your tweets.

New Campaigns: >1 MonthNew Campaigns


When you’re planning a new Twitter campaign, you can't just spout off the first 140 characters you think of. It'll take some time for you to decide what direction to go, create graphics and choose the perfect wording. From the day you choose the direction of your Twitter campaign to the first day tweets hit your feed, more than a month could pass.

Because of the time you spend on them, these tweets will draw in the most favorites and retweets. Since they're so important, you’ll want to post them at the optimal time (Monday-Thursday, 1 p.m.-3 p.m.). If it's taking longer than you thought, don't worry about it! Work on your campaign until it's exactly what you envisioned or better, like this marketing team that took two months to make their perfect tweet.

Regular Social Marketing: ~1 Week Regular Social Marketing


Social media is beginning to dictate what businesses do. Metrics like favorites, retweets and inbound calls (measured by call tracking) help CEOs decide which campaigns are worth the money. So you want to maintain a social presence and give customers a chance to interact with your business on a personal level. The best way to draw in engagement with customers is to consistently update social media.

Three tweets a day is the optimal rate for connecting with audiences, but that adds up to 90 tweets every month, and we don't expect you to come up with all of them at once. Tackle these tweets on a weekly basis so your team isn't overwhelmed. The amount of time spent on the majority of those tweets should be right around a week, including approvals (give or take a few days).

News Updates: <1 Week News Updates


Whenever industry or company news is released, you need to tweet about it. Your followers clearly have an investment in your industry — otherwise they wouldn't be following you. To help them stay informed, share important news stories or industry updates on your Twitter feed.

Because these tweets are all about relevancy, they need to get out pretty quickly. But don't sacrifice quality for speed. You might be the first source of this news for some of your followers, so you have to make sure you get it right. News tweets could take up to a week, but that's okay. It's better to get it right and be slightly late than to rush and tweet something insensitive that upsets your followers.

#RelevantHashtagging: 1 Day #RelevantHashtagging


By tweeting about  current events and pop culture and using popular hashtags, you're able to reach more people and expose your business to new customers. For example, #ThrowbackThursday is a popular hashtag on Twitter. You can use Thursdays to post a throwback picture, such as your old logo or your first day of business, similar to what Wendy's and BMW did.

Using a relevant hashtag will get your brand in front of more faces and therefore increase brand awareness and recognition. These types of tweets are great because they only require about a day or two but still bring in favorites and retweets from people who search for those hashtags.

Conferences and Events: Instantaneous Conferences and Events


If you're attending an industry convention or hosting a forum of industry leaders, you better be tweeting about it. Of course you’ll post tweets leading up to the event to build up excitement, but the best way to keep followers engaged in the event is by live tweeting it.

Tweet quotes from speakers, pictures of attendees and use the special event hashtag. Make sure you're consistent with the hashtag so your tweets are searchable. Speaking of searchable, search for the event hashtag and see if there are any tweets you can answer or respond to. This is a fun way to engage potential clients and will show them that you're both knowledgeable and responsive.

How much time do you spend crafting the perfect tweets? Let us know in the comments or tweet at us!