Take a look at your current email campaign and put yourself in the prospect's shoes. Starting off the day, they open up their overflowing inbox and see your company's email.
This is the make-it-or-break-it moment.
Will your message get mixed in with the rest of the deleted items or pique your recipient's interest? That all depends. Ask yourself the following questions to see if you're on the right track.
Is Your Communication Personalized?
Does the Recipient Know Who You Are?
Do You Tell Recipients What to Do Next?
And you don't just want them to open your email. You ultimately want them to click the links inside it and follow through with a conversion! A concise, visible and fun call-to-action is a great way to point the recipient in the right direction. (Ever thought about including a Click To Talk button in your emails to encourage your prospects to contact you directly?)
Are You Tracking Your Response Rates Accurately?
Email marketing is alive and well, and it can be a great asset to your marketing campaigns. Know of more tips not listed here? Let us know in the comments below!