Did you know that the first traces of marketing can be dated as far back as 750 BC? Back then it was referred to as "persuasive communication," which pretty much sums up what marketing is. Take a look at PILR's infographic below to see how the practice of marketing (and its name) has evolved over the years.
If you're thinking of being a part of the next generation of marketing, you'll need some tools to make sure your efforts are effective. Check out some of our call measurement tools to see how they can help improve your marketing efforts.