How to Pick the Right Call Tracking Provider

phone connected to a heart
Ah, springtime! The beautiful flowers, the birds chirping and little animals helping us tie our hair up in ribbon. Or maybe that was just a Cinderella thing.

Well, Cinderella got her happy ending with Prince Charming, so to be fair, we want to help you find your happy ending with the right call tracking provider.

Before you say "I do," it's important to make sure the vendor is right for you. Here are a few things that are essential in a call tracking provider.

They Notice the Little Things

The right provider lets you know who's calling, where they're from and what ad drew them to you. With this information, your call center agents will be able to prepare for the call before the phone rings.

Consider using a provider with a pop-up feature that shows caller information before the phone rings, like REACT. You'll be able to see the name of the caller, along with their location and phone number, and of course which campaign they're calling from. Isn't that dreamy?

They Listen Intently

We know you're busy; we understand. Let us help take a load off your shoulders. A lot of call centers have guidelines and scripts, but how can you tell if your agents are following them? You don't have time to listen to hours of phone calls to write down which agents are saying "thank you" and scheduling periodic appointments.

Speech-recognition technology can scan your recorded calls for you and determine whether agents are saying (or aren't saying) certain words. This will save you time and ultimately lead to a more efficient call center.

They Sweep You off Your Feet

Have you ever stepped away from your desk for a cup of coffee only to come back and realize you've missed a call? Like a damsel in distress, you start having thoughts like, "Was that a lead?" and "Did I just miss my chance with that caller?" Not to worry, damsel; your knight in shining armor has arrived, and he's a call tracking provider that rescues lost leads

Too many leads are lost because of missed calls and process deficiencies. A system that recognizes these faults can save these lost leads and increase your sales potential. You won't have to spend hours a day listening to phone calls to find lost leads, because the system will recognize them for you.

These are just a few of the basics call tracking providers should have to help you get your happy ending. While we're on the subject of love, check out these marketing practices you need to break up with.