That’s the great thing about "The Lego Movie." It understands that it has two audiences: kids and adults. In content marketing, knowing your audience is vital if you want to successfully get your message across.
Here’s why "The Lego Movie" was a content marketing work of genius.
It Told a Fun Story
Your content should do the same thing. Think outside the box and find a topic that's relevant to your target market without being too direct with your sales pitch. Remember: Your audience wants to be entertained, not lectured.
When writing marketing content, it’s important to relate to your audience. If they feel you understand their problems, they’ll trust you. But don't just gloss over their problems and sing "Everything Is Awesome!" (though it is a catchy tune). If they trust you, they’ll want to know more about how the product or service you’re selling can help them.
It Was Pretty Awesome Looking
The same is true for your content marketing. For your prospects to even begin wanting to read your content, they have to like what they see. Get them in the door with aesthetically pleasing visuals, and then blow their minds with your entertaining and thought-provoking content.
What other content marketing successes have you seen? Tell us about them in the comments!