Is Your Call Tracking Lucky Like a Four-Leaf Clover?

four leaf clover
St. Patrick's Day earlier this week got us thinking. How did clovers become so famous? After doing some research, we found an interesting fact about why four-leaf clovers are so lucky.

The clover's first three leaflets represent hope, faith and love, and the fourth leaflet represents luck, making the four-leaf clover the luckiest of all.

Believe it or not, you can find these qualities in call tracking. Here are a few things that could signal your provider is a lucky four-leaf clover.

It Gives You Hope for Employees In Training

We know how it feels to hire a new person to handle calls. You wonder if the hustle and bustle of their first day on the phones will make them feel hopeless. Fortunately the right call tracking provider will provide you with the training tools to help your staff become call handling experts.

Call recording is one of the most effective training techniques because it allows new hires to hear how experienced employees handle phone calls with prospects or current clients. They can sort through recorded calls by topic, employee or date, and can even listen to a phone call as it's happening. Having call recordings available will ensure that your new employees know what to do on the phones without leaving you wondering if they're ready to handle calls.

It Affirms Your Faith in Your Campaign ROI

You always expect your campaigns to have positive ROI, but how do you know for sure that they do? Without a way to directly measure the success of your campaigns, you can't know if each of your campaigns is successful or if some are failing.

Use ROI reporting to see all your important budgetary information on one screen. With a reporting tool such as the ROI Detail Report, you can see the cost of each campaign, the number of deals associated with each campaign and the gross revenue and ROI percentage of the deals. This report will give you concrete evidence as to how your campaigns are performing, so you'll never have to blindly trust them again.

It Provides You With Love by Sharing Important Information

When you're in a loving relationship, you share everything with each other, which is how you know it's true love. If your call tracking provider is able to share important secrets about your calls with you, that's a sign of a healthy call tracking relationship.

With an intelligent speech-recognition tool (like RECOGNIZE), your call tracking provider can notify you of words or phrases that are included in or left out of phone conversations. You won't have to spend hours combing through every conversation that's recorded to find out if your employees are saying "thank you" and offering to follow up or make an appointment.

It Brings You Luck If You Miss a Call

Bosses usually don't like missed leads and especially don't like missed sales. If you're not at your desk when a prospect calls, and you lose that prospect forever, your boss might start to think you're a not-so-lucky charm.

Luckily (see what we did there?) there's a solution. Call routing tools can help your reps pick up for every lead and client that calls. You can route calls to certain area codes, have a round robin system in case one rep misses a call and even pull back unanswered calls to route to a different destination. Don't worry if you step away from your desk to check on something; even if your phone rings, luck is on your side.

If these four things are true for your provider, then you've found a pot of gold with your call tracking provider. What qualities have you noticed that make a call tracking provider lucky? Let us know in the comments below!

Why 'The Lego Movie' is a Content Marketing Work of Genius

Lego memeWe’re all familiar with Legos. Whether you have fond childhood memories of building masterpieces, or, as a parent, flashbacks of screaming in agony after stepping on one barefoot in the dark, these little colored blocks hold a special place in your heart.

That’s the great thing about "The Lego Movie." It understands that it has two audiences: kids and adults. In content marketing, knowing your audience is vital if you want to successfully get your message across.

Here’s why "The Lego Movie" was a content marketing work of genius.

 It Told a Fun Story

Some critics predicted that a movie entirely about Legos would feel like a 90-minute advertisement.  However, "The Lego Movie" did a good job of avoiding self-promotion and simply told an entertaining story with humor that evoked laughter from kids and adults.

Your content should do the same thing. Think outside the box and find a topic that's relevant to your target market without being too direct with your sales pitch. Remember: Your audience wants to be entertained, not lectured.

It Made a Connection With the Viewer

The movie wasn’t about Legos. It was about people. The story addressed deep issues that hit close to home with the audience. (Emmet, the main character, found himself torn between following instructions on how to live a happy life and wondering what really made him special.)

When writing marketing content, it’s important to relate to your audience. If they feel you understand their problems, they’ll trust you. But don't just gloss over their problems and sing "Everything Is Awesome!" (though it is a catchy tune). If they trust you, they’ll want to know more about how the product or service you’re selling can help them.

It Was Pretty Awesome Looking

"The Lego Movie" went the extra mile by investing in realistic animation and mind-blowing explosion effects. They know nothing’s more irritating for a parent than sitting through a fake-looking cartoon show with their kids.

The same is true for your content marketing. For your prospects to even begin wanting to read your content, they have to like what they see. Get them in the door with aesthetically pleasing visuals, and then blow their minds with your entertaining and thought-provoking content.

What other content marketing successes have you seen? Tell us about them in the comments!

People Aren't Reading Your Content, They're Scanning It

Wait a minute!

Don't skip this introduction like 38 percent of web readers do.

We have something important to tell you! It's about how many of your site visitors skim your content versus actually reading it word for word.

The Facts

People are in such a hurry to find the relevant information they're looking for that they often skip over the beginning of your content and only read 20 percent of your article.

The Good News

Studies find that people don't need to read your entire post to be willing to share it.

The Bad News

Only 1 out of 15 visitors can locate the information they're looking for if they cannot easily scan your content.

The Takeaway

Writing, concise, scannable and objective copy will result in a 124 percent better experience for your readers. Consider adding an easy-to-find call to action in your content. You can do this by including a Click To Talk button, a form to schedule a demo or a toll-free number.

Notice how scannable we made this post? You'll probably find that it helped you digest the information easier and more quickly. Read about more ways to appeal to web readers in our post "Three Ways to Reduce Irrelevant Web Traffic."

[INFOGRAPHIC] Is Content Marketing Traditional Advertising's New Rival?

Almost 40 percent of marketers believe the biggest hurdle to effective content marketing is creating engaging content (which is its main purpose). Despite its rise in popularity over the last few years, marketers are still having some trouble nailing down the specifics of how to deliver quality content. Check out this infographic from Marketo for some eye-opening stats about this marketing craze.

Is Content Marketing Traditional Advertising's New Rival? Infographic

Haven't hopped on the content marketing bandwagon yet? Don't worry, it's not too late! Try starting with something as simple as social media. Make sure to stay updated on Facebook changes, and follow our tips to give your Twitter page a facelift.