At the 2014 National Automotive Dealers Association (NADA) Convention and Expo, Who's Calling demonstrated to dealers from across the country how our products can help them stay on top of their marketing campaigns and improve their lead management. While there, our team got the chance to talk to several dealers about call management features. Here's what they had to say.What are some of the biggest challenges dealers are having regarding marketing and/or call tracking?
"Most dealers' biggest challenges are ones they have created. The biggest complaints are lack of time to review calls and train personnel, review and digest data provided by our service and create and enforce policies that will guarantee success with our product and a greater ROI."
—Patrick Adamson, account executive
Which Who's Calling feature(s) were attendees most interested in?
"The attendees that I spoke with were very interested in Who's Calling's RESCUE feature, Missed Call Notifications, as well as the upcoming mobile app. They liked the fact that missed opportunities could be followed up on quickly."
—Becca Dietz, account manager
Based on what you saw at NADA this year, where do you see call tracking going in the future?
"In the future, I see call tracking combining both call and web tracking (i.e., ClickPath). Additionally, since the ability to work from a mobile device is becoming increasingly more necessary, I think mobile compatibility will become more common."
—Jennifer Admire, sales support product specialist
How was NADA 2014 different from previous years?
"This year dealers seemed more interested in learning about call tracking. I even spoke with a few dealers that said they had gotten rid of call tracking but are now ready to get it back, so it seems things are looking good for the industry."
—Justin Efurd, account executive
"Everyone was excited to hear about our new mobile app, which is scheduled to be released at the end of March. They really liked the idea of being able to track outbound calls salespeople make from cellphones."
—Jody Huff, managing director
Did you stop by NADA 2014? Let us know your thoughts about the show in the comments!
What Who's Calling feature was hottest at NADA 2014?
"Everyone was excited to hear about our new mobile app, which is scheduled to be released at the end of March. They really liked the idea of being able to track outbound calls salespeople make from cellphones."
—Jody Huff, managing director
Did you stop by NADA 2014? Let us know your thoughts about the show in the comments!
