Five Marketing Practices You Need to Break up With This Valentine's Day

In every relationship, there are positive and negative aspects. It’s the same way with marketers and their marketing strategies. We've all been guilty at one time or another of needing to break up with some old tactics that have lost their original spark.

To help you get started, here are five marketing practices marketers should say sayonara to this Valentine’s Day.

Long-Winded Emails 

Prospects don't want to open an email with a catchy headline only to be greeted by a wall of text. Instead, edit down content so recipients can quickly scan and click on to a landing page with more information.

Corporate Speak 

When prospects are searching for information on a website or in an email, they don’t want to swim through corporate jargon to find out what a business can do for them. It’s more comfortable for you and the prospect if text is clear, concise and buzz-word free.

Empty Promises 

Marketers are understandably enthusiastic when talking about their products and services. But it’s important to not promise more than you can deliver to the customer. You might lose their trust and develop a poor reputation. Instead, be upfront and honest about what your business can do by focusing on key features and pressure points that they lessen for prospects.

Too Many Emails 

When it comes to emails, marketers need to remember that it is about quality, not quantity. Emails with smarter, more segmented content will usually get a better response rate than multiple generic emails.

Lack of Call Tracking Analytics 

Love is blind, but marketers' call analytics shouldn't be.

Call tracking can help you determine which signals are generating a positive response, strengthen your relationship with prospects and customers, learn from your mistakes and optimize your online and offline marketing strategy for awesomeness.

Take the opportunity this Valentine's Day to get the spark back into your marketing campaigns by trading out some of these old tactics for a new strategy. Start by checking out our call tracking services.

The Buzz in the Who's Calling NADA 2014 Booth

Who's Calling NADA 2014 boothAt the 2014 National Automotive Dealers Association (NADA) Convention and Expo, Who's Calling demonstrated to dealers from across the country how our products can help them stay on top of their marketing campaigns and improve their lead management. While there, our team got the chance to talk to several dealers about call management features. Here's what they had to say.

What are some of the biggest challenges dealers are having regarding marketing and/or call tracking?

"Most dealers' biggest challenges are ones they have created. The biggest complaints are lack of time to review calls and train personnel, review and digest data provided by our service and create and enforce policies that will guarantee success with our product and a greater ROI."

—Patrick Adamson, account executive

Which Who's Calling feature(s) were attendees most interested in?

"The attendees that I spoke with were very interested in Who's Calling's RESCUE feature, Missed Call Notifications, as well as the upcoming mobile app. They liked the fact that missed opportunities could be followed up on quickly."

                                                                                              —Becca Dietz, account manager

Based on what you saw at NADA this year, where do you see call tracking going in the future?

"In the future, I see call tracking combining both call and web tracking (i.e., ClickPath). Additionally, since the ability to work from a mobile device is becoming increasingly more necessary, I think mobile compatibility will become more common."

—Jennifer Admire, sales support product specialist

How was NADA 2014 different from previous years?

"This year dealers seemed more interested in learning about call tracking. I even spoke with a few dealers that said they had gotten rid of call tracking but are now ready to get it back, so it seems things are looking good for the industry."
—Justin Efurd, account executive

What Who's Calling feature was hottest at NADA 2014?

"Everyone was excited to hear about our new mobile app, which is scheduled to be released at the end of March. They really liked the idea of being able to track outbound calls salespeople make from cellphones."

                                                                                                  —Jody Huff, managing director

Did you stop by NADA 2014? Let us know your thoughts about the show in the comments!