A quick search of the web and you’ll be sure to find hoards of infographics with topics ranging from how to survive a zombie apocalypse to the healing power of cat purrs and everything in between. But the real usefulness of infographics lies in their ability to be a highly effective marketing tool. Publishers who use infographics increase their traffic an average of 12 percent more than those who do not use infographics.
Here are a few lessons marketers can glean from this smart move by SlideShare.
Figure Out the Trending Topics Affecting Your Industry
Evaluate Whether Those Trending Topics Are Temporary or Lasting
Don't Be Afraid to Try Something New
Marketers are often so afraid of having shiny object syndrome that they shy away from trying out new things all together. If you've discovered a trend and believe that it will either be helpful or of significant interest to your target audience, then go ahead and experiment with it! If it doesn't generate much response, move on before you waste too much time and energy, but don't let it discourage you from taking risks.
SlideShare was able to set a great example of how to stay relevant in an ever-changing technological world. Other companies can successfully build loyal fan bases that want to purchase their product by continuously evolving and tailoring products to better fit the needs of customers.