Give Your Twitter Page a Facelift

Engaging with prospects and customers on Twitter is not only a good way to make business connections but also an opportunity to strengthen your brand. If you're still using a generic background template, you're missing out on an opportunity to express and legitimize your brand.

But before you jump into revamping your Twitter background, here are a few things to keep in mind:
  • The background is an image, so it won't include any active links. Instead, include simple URLs to drive traffic to your website and other social media outlets. (Check out our Twitter page for an example.)   
  • Extravagant designs may not translate, because the visible area on either side of your feed can vary for different users, depending on the size of their computer screens.
  • It's important to keep your background consistent with your branding standards by incorporating your company logo and colors so customers will recognize and trust your page.  
For more tips and examples of how to create a custom Twitter background, check out this blog by socialmediaexaminer.com 

Already have a custom Twitter background? Share a link to your page in the comments. We'd love to see it!

Facebook Hashtags Are Finally Here

Last Wednesday Facebook jumped on the hashtag train, five years after Twitter began using the nifty little guys. A small percentage of Facebook users are now able to use hashtags, which are both clickable and searchable, and more users will be able to hashtag it up in the coming weeks.

Facebook explained that it decided to join this social media trend in order to create “a simple way to see the larger view of what’s happening or what people are talking about.” Users will be able to search for hashtags using the Facebook search bar, click on hashtags from other sites and even add hashtags to Facebook ads.

This is #excitingnews for marketers since hashtags will allow you to connect your promotions across social media platforms. According to an article by webpronews.com, the best part about Facebook hashtags is that it takes something marketers are already using and magnifies it by utilizing Facebook’s huge user database.

Two Tales of Extraordinary Customer Service

Last year, Forrester reported that only 37 percent of customers give brands "good" or "excellent" customer service scores. We're not too surprised by this data. Customers are naturally more inclined to comment on bad service rather than good.

If you're a marketer, you're probably throwing your hands up, screaming, "What does it take to get a positive customer review?!"

Marketers, please stop, collaborate and listen. You must differentiate yourselves from the competition by doing something extraordinary, something memorable and something worth writing about. We'll give you some prime examples.

 

The Story of the Stuffed Giraffe 

 

After returning home from a Florida vacation, Chris Hurns realized that his son had left behind his stuffed giraffe, Joshie, at the Ritz-Carlton hotel. To comfort his upset son, Hurns told him that Joshie was extending his vacation. 

The next morning, Hurns got a call from the Ritz-Carlton Loss Prevention Team saying that they had found the lost giraffe. To validate his story, Hurns asked the team to take a picture of Joshie by the pool with sunglasses on.

A few days later, Hurns received a package from the Ritz-Carlton. What was inside was so extraordinary and memorable that Hurns uploaded a video to YouTube, telling the world how impressed he was. That video currently has over 31,000 views.

The package contained Joshie and a picture of the stuffed giraffe by the pool just as Hurns had requested. What impressed Hurns the most was that the Loss Prevention Team had also included an entire photo album of Joshie's extended vacation, including Joshie getting a massage and driving a golf cart. 

 

 

The Story of the Tweet Come True

 

After a long day of traveling, Peter Shankman, a steak enthusiast, jokingly tweeted his favorite steak house with an odd request.

Hey @Mortons – can you meet me at Newark Airport with a porterhouse when I land in two hours? K, thanks. :)

What he didn’t expect was that the restaurant would actually take his request seriously.

When Shankman walked off the plane and into the airport two and a half hours later, there was a man in a tuxedo carrying a Morton’s bag filled with a 24 oz. porterhouse steak, an order of colossal shrimp, a side of potatoes, bread, napkins and silverware.

Perhaps the most impressive part of this story is that the closest Morton’s steakhouse was 24 miles away. This means that someone had to see the tweet, get authorization to perform the stunt and place, cook and drive the order to the airport while someone else tracked down the flight and where he would be landing in just under three hours.

The big question is: What can we learn from these companies?

Do Something Exceptional for Your Customers 

 

The Customer Service Team at the Ritz-Carlton wasn't responsible for the creative binder of pictures and goodies that made the Hurn family feel special. It was the Loss Prevention Team.

As Tony Hsieh, CEO of Zappos, once stated, “Customer service shouldn't just be a department, it should be the entire company."

The Ritz-Carlton is notorious for its high standards of customer service, and it trains and motivates all of its staff to go above and beyond the call of duty for its guests. By doing so, the Ritz-Carlton creates a base of loyal customers who are dying to tell their friends and family about their experiences.

Take Chances

 

Could the Morton’s steakhouse delivery have gone completely awry? Of course.

Shankman’s flight could have been delayed. He could have accidentally walked past the Morton’s server. The point is, an infinite amount of mishaps could have occurred, but the steakhouse took a chance and it worked. Not only did they make one man a loyal customer for life, they received a large amount of free positive publicity.

We should all strive to mimic the actions of the Ritz-Carlton and Morton's Steakhouse by creating lasting impressions on our customers through incredible service. Give your customers something exceptional to rave about, and watch the great reviews roll in.

Capture User Information with One Click on Twitter


Twitter recently updated its Twitter Card options with an exciting new marketing-centric option the Lead Generation Card!

This new type of Twitter Card allows marketers to collect leads directly from within a tweet. Instead of the standard 140-character limit, you can use 240 characters (which include the tweet, description and call to action) to create your Card.

To respond to your tweet, users don't have to fill out a time-consuming form because their information is directly gathered from Twitter. They simply click the call to action button within the tweet and securely send their information (username and email) to you.

Twitter's advertising blog gives us a great example of how the new cards will look:


Check out how to make a Lead Generation Card here.