How to Choose Your Lucky 844 Numbers

Jumble of white numbers on black background

Have you ever thought of a genius idea for a toll-free number, only to find out it’s already taken? Brush the cobwebs off all those ideas, because the FCC has announced that it’s releasing the 844 toll-free prefix on December 7, 2013.

To help get you started, we’ve put together a few quick tips for choosing your new toll-free numbers (TFNs).

Make TFNs Easy to Remember

With 61 percent of adults in the U.S. now owning smartphones, memorizing phone numbers is not as vital as it was in, say, the ’90s. It’s easy to whip out your phone and do a quick search for the phone number of the company you need to get in touch with. So while having an easy-to-remember phone number doesn’t serve the practical purpose it once did, it does help make your company memorable.

Take 844.732.6464, for instance. Do you associate this number with any particular brand? Probably not. But, for the purpose of this example, let’s say you’re interested in our RECOGNIZE voice speech-recognition software. In all the advertisements you see for this product, you’re told to call 844.RECOGNIZE for more information. Now, instead of seeing a random jumble of digits, you associate this number with a specific product and in turn a specific company (i.e., Who's Calling).

Make TFNs Relevant to Your Business

Hedgehog looking straight aheadWe’ve established that choosing a memorable TFN is important, but we’d like to add a caveat: If a number is memorable but has nothing to do with your business, it’s a no-go.

What if we chose to use the number 844.HEDGEHOG for our RECOGNIZE campaign? People might remember it, but unless our campaign features a hedgehog, that number isn’t going to do much in terms of brand recognition. The same goes for abbreviations that most people won't recognize (no pun intended), such as 844.RCGNIZE and 844.WHCLLNG.

Act Fast

We’re dubbing the release of this new area code the 844 number gold rush. Since the introduction of the 855 prefix in 2010, it’s been nearly exhausted, so be prepared to jump on the 844 numbers you want for your business. Because TFNs are assigned on a first-come, first-served basis, think of all the TFNs you think you’ll need for your ad campaigns and request them sooner rather than later.

Here's hoping you get your lucky numbers!