Engaging with prospects and customers on Twitter is not only a good way to make business connections but also an opportunity to strengthen your brand. If you're still using a generic background template, you're missing out on an opportunity to express and legitimize your brand.
But before you jump into revamping your Twitter background, here are a few things to keep in mind:
- The background is an image, so it won't include any active links. Instead, include simple URLs to drive traffic to your website and other social media outlets. (Check out our Twitter page for an example.)
- Extravagant designs may not translate, because the visible area on either side of your feed can vary for different users, depending on the size of their computer screens.
- It's important to keep your background consistent with your branding standards by incorporating your company logo and colors so customers will recognize and trust your page.
Already have a custom Twitter background? Share a link to your page in the comments. We'd love to see it!
