In this blog post, we targeted five areas to focus on when redesigning your online application.
If your site is giving your users carpal tunnel, you need to reduce the amount of clicks it takes for them to reach frequently viewed pages. Include a main menu with clearly defined sections, and allow users to access it from any page on the site.
Don’t make your users scroll through long lists of information to find what they’re looking for. Improve your site’s efficiency by including search filters, not just a search bar. Give users multiple filter options to narrow down their results.
Users are often more self-sufficient than companies give them credit for. If there is a simple way that your users can complete a task online, make it an option on your site. Consider how consumers purchase your products and services, request information, etc.
Simplified Page Structure
The text and design of your back end screens should be organized. Clearly mark links with the function they perform such as "Submit Your Request" or "Go Back to the Home Page." Finally, get feedback from your customers when they pilot the new site. Ask them the following questions:
- Does the page structure makes sense?
- Are links clear?
- Is the information on each page is organized correctly?
Give your users an easy way to see how your site has been updated by creating tutorial videos. Your customers may not want to sit through a 30-minute demo on all the updates you made to your site. (Who does?) Instead, break the information down into multiple videos that each addresses a section of the site that has been updated.
It's also a good idea to give prospects a sneak peek at the updates you've made. Though they're not able to access the site yet, it's important to show that you have considered your current customers' needs and are continually looking for opportunities to improve their experience.
Our new user interface will launch April 29! To see how we've updated it, check out the video below.