SEO vs. PPC: What's Your Keyword Battle Plan?

Search engine optimization (SEO) has long been touted as the way to get more clicks and increase online traffic to your website. Why invest in pay-per-click ads when SEO is free? Yet with sponsored ads taking up the top real estate on search results pages and accounting for the majority of clicks from people looking to buy, isn't it time to put your money where the clicks are?

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This study is the property of WordStream.