Take Your Marketing to New Heights

On Sunday, October 14, 2012, the world watched in amazement as Austrian skydiver Felix Baumgartner became the first person to break the sound barrier without an aircraft. In a pressurized capsule attached to a 550-foot helium balloon, Baumgartner soared to a height of 128,097 feet (or 24 miles) above the New Mexico desert.

Upon reaching the brink of space, he leapt from the capsule, free falling for an astounding 4 minutes and 20 seconds and reaching speeds of 833.9 miles per hour. Known as Fearless Felix, Baumgartner took the sport of skydiving to undeniable heights, forever cementing his place in the record books.

Though Baumgartner’s harrowing leap left acrophobes around the globe in utter disbelief, it also showed the world that the right combination of ingenuity, intellect and ambition enables us to reach heights previously thought impossible. Using innovative thinking can take your marketing to the next level and leave a lasting impression on the minds of your customers.

Sometimes businesses get into a marketing rut, using the same methods over and over again. You never know what’s truly possible for your business unless you make an all-out effort. Instead of reaching into the same old bag of marketing tricks, take your marketing to the next level by using fresh and innovative ideas to reach your customers.

Be Social

Take advantage of social networking sites such as Facebook or Twitter to allow your marketing team to reach a large number of people online. Set up an appealing corporate profile page and interact with as many potential customers as possible.

Shoot a Video

Make a promotional video about your products or services available on sites such as YouTube. Highlight the unique features of your products and services with eye-catching graphics and appealing music.

Create a Blog

Creating a blog will give you the opportunity to make your business accessible to the masses. Customers can interact with your company through your blog. Be sure to update your blog on a regular basis and always respond to any comments.

Go Mobile

In this day and age, most people use a smartphone. Use this to your advantage and create a mobile app with enough functions to place your product directly into people’s palms.

To make your marketing succeed, you must encourage yourself to be innovative, to think differently and to take action in new and unique ways. The effort you put forth will be worth it. Before you know it, your marketing will soar to heights that would make even Felix Baumgartner proud.

For more information about innovative marketing ideas, click here.