Bringing Home the Bacon: What to Do When Your Marketing Resources Are Running Low

If you’ve been paying attention to the news or any of the various social media outlets, you’ve probably heard about the “unavoidable” bacon shortage reported for next year. According to Britain’s National Pig Association, the rising prices of pig feed have led to declining herds, leading bacon lovers to stock up on pork.

Although some say that the reports of the shortage have been grossly exaggerated, the bacon scare does pose an important question: What should you do if your resources are running low?

One of the biggest mistakes that businesses make when their resources are running low is to eliminate marketing tools. Instead of trying to save nickels, use the marketing resources you do have to make dollars. Strategic marketing will help you focus your efforts on profit-producing tactics and help you maximize all available resources.

The best thing you can do to get the most bang for your buck from your limited resources is to eliminate waste. Marketing doesn’t stop at creating a great campaign. If you don’t measure your marketing efforts, you can’t know what works and what doesn’t.

To determine the effectiveness of a campaign, you must have consistent tracking mechanisms in place. For instance, tracking information about the calls that come into your business provides you with the evidence you need to determine which marketing campaigns are generating the most leads. With this information, you can adjust your marketing budget and make your marketing dollars count.

Just as pork connoisseurs are bolstering their pork stash before the supply runs low, marketers who are working with limited resources should get smart and stock up on marketing ideas that work for their company — within their budget.