The Quest for the Perfect Marketing Idea

Is there a perfect marketing idea out there?

This is a question that plagues marketers everywhere, and Forbes contributor Will Burns recently documented his quest for the answer. His criteria were simple. The campaign had to be:

  • Inexpensive
  • Visceral
  • Purposeful

During his search, Burns stumbled across three companies who made use of truly inspirational marketing tactics:

  • A nonprofit that created a marketing campaign on a budget of, well, nothing, using dirty windshields, pizza boxes, storefronts, coffee cups and anything else it could find to get its message across.
  • An airline that created a pass that allows passengers to pay a flat fee and fly as much as they want.
  • A restaurant that encouraged diners to interact more with each other by offering them 5 percent off their dinner bill in exchange for turning their phones in at the door.

The consensus? Yes, there are perfect, or near-perfect, marketing ideas out there, and they don’t have to eat up your marketing budget if you’re creative. We can’t argue with that.